Category Leader, Not a Follower
We invented Dirty Soda and continue to shape the market with bold, innovative flavor profiles and limited-time drinks that keep customers coming back.
HOME OF THE
ORIGINAL DIRTY SODA
Join the nation's fastest growing Dirty Soda Brand!
WHY SWIG?
Nationwide Momentum
From our Utah roots to coast-to-coast demand, Swig's recognition and reputation fuel explosive growth.
Unmatched Loyalty
Our guests don't just visit, they're brand fans. High-traffic stores, repeat customers, and strong word-of-mouth drive consistent revenue.
Simple & Scalable Model
Operations built for speed, efficiency, and fun, with a craveable menu of Dirty Soda, cookies, and pretzel bites.
Culture-Driving Brand
Swig is the Dirty Soda originator, our TikTok-viral, Instagram-worthy identity is part of the culture.
Flexible Real Estate, Proven Growth
From ground-up builds to end-cap drive-thrus, Swig adapts to every market. With sites as small as 800 sq. feet, our model flexes to fit high-traffic trade areas while maintaining the same strength and consistency.
From suburban moms to Gen Z, Swig has built a passionate following
that craves both flavor and experience. This high-loyalty,
high-spending customer base fuels repeat visits and long-term growth.
THE SWIG STORY
From Local Fave to National Craze
“I wanted to create a place where people felt happy from the moment they pulled up to the window - somewhere fun, welcoming and unforgettable.”
Swig began in 2010 when founder Nicole Robison opened the very first location in St. George, Utah with a simple but powerful vision: create a place where people could grab a drink, connect, and feel a little joy in their day. With her innovative "Dirty Soda" creations- customizable sodas mixed with flavors, fresh fruits, purees, and creams - Nicole tapped into something special.
What started as one neighborhood shop quickly became a movement. Moms on the go, students, and families made Swig their daily ritual, spreading the word and fueling a fanatical following. The craveable menu, paired with an energetic and welcoming atmosphere, set Swig apart in a crowded beverage landscape.
Over the years, that small idea has grown into a national brand with a thriving community and passionate customer base.
2025 marks a milestone, with 100+ Swig locations & counting! But we're just getting started. Swig is now expanding into markets across the US with passionate, experienced multi-unit operators!
INVESTMENT DETAILS:
Franchise Fee:
$39,500
Estimated Initial Investment:
$608,400–$1,718,000
AUV:
$1,219,645
SLEBITDA:
25.9%
Royalty:
7%
Marketing Fee:
3%QUALIFICATIONS
Financial Requirements
- •Liquid Assets: $2,500,000 liquid for this investment.
- •Strong banking relations and ability to secure financing.
Operational Requirements
- •Currently own & operate
- •10 or more QSR or Fast Casual franchise restaurants in market area of interest.
- •Demonstrated success with strong operational metrics: 4-Star + Online Reviews across existing brands and positive franchisor references.
Development Requirements
- •Develop a minimum of 10 Swig locations, ability to build 2-3 new stores per year.
- •Market expertise with strong local real estate knowledge to secure prime sites.
SWIG LOCATIONS:
140+
of Locations
16
States
870
Ideal Square Foot
Freestanding
End-Cap Drive Thru
LET'S TALK
We're not just selling sodas, we're delivering an experience
and product that customers crave.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. An offer of a franchise can only be made by means of a Franchise Disclosure Document (FDD) that has been provided to you in compliance with applicable law. Certain states in the U.S. regulate the offer and sale of franchises, and we will not offer you a franchise unless and until we have complied with the registration and disclosure requirements in your state. The information on this website is not directed to residents of any state, province, country, or jurisdiction where we are not currently registered to offer or sell franchises. Please refer to our FDD for full details.